Irrelevance Glorified

I don’t know of any recent food product launch that has gotten as much publicity as KFC’s recent Double-Down. In case you are unaware, the Double Down is a “sandwich” composed of two pieces of breaded & fried chicken surrounding cheese, bacon, and sauce. If you are watching your Lose Weight Exercise, you can substitute grilled chicken for the fried chicken. That was not a mistake by the way — it’s a sandwich with no bread (but breading optional). I normally read a bunch of tech and political blogs, and many of them have come out with opinions. Consumerist had their review, and also included a review by Consumer Reports. Gizmodo ate theirs while using their iPads, because they are hipster nerds. Even one of my favored political blogs, FiveThirtyEight, got in on the fun (with a focus on numbers and statistics, because that’s how they roll). If you follow me on Google Reader, I’ve shared a few items on it, because it’s hilarious in concept; you just get the feeling that it should be an SNL commercial (Taco Town!!!). Anyways, I saw a clip from the Colbert Report that includes it. It starts with mentally-ill food mascots, segues in to a Double-Down taste test, and caps it all off with a visit from the “German Ambassador to the U.N.” to try out some cupcakes. Pitch perfect

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